The Company Will Target the $835 Million Virtual Sports Memorabilia and Social Gaming Market

DALLAS, TX - (03/08/10) - Artfest International, Inc. (OTC.BB:ARTS - News) is pleased to announce that the Company has launched its Artfest Direct (www.artfestdirect.com) e-commerce website today. For the first time, Artfest International's new website will enable consumers to purchase fine sports art as well as sports memorabilia and collectibles directly from their favorite teams, players, and athletes. According to a January 2010 report by the research firm, Inside Network, the U.S. market in 2010 for virtual goods is expected to reach $1.6 Billion, with $835 Million of which will be from social gaming and sports memorabilia.

New Company to Conduct Offering at $10 Per Share

DALLAS, TX - (03/03/10) - Artfest International, Inc. (OTC.BB:ARTS - News) is pleased to announce that the Company will be conducting an offering of Artfest Direct shares at $10.00 per share. Artfest Direct, a wholly owned subsidiary of Artfest International will be capitalized with 10 million shares outstanding. The Company's goal is to raise $10 million for the acquisition of additional fine art and sports memorabilia which will be offered directly to the public. Artfest International will be announcing details for the offering and dividend for its shareholders in the coming weeks.

Company Signs Jen Welter as the First Woman Athlete for Its New E-Commerce Website

DALLAS, TX -- March 1, 2010 -- Artfest International, Inc. (OTC.BB:ARTS - News) is pleased to announce that the Company has signed Jen Welter, a six-time Independent Women's Football League (IWFL) All-Star, to its board of advisors. Jen Welter is also the first woman athlete whose sports memorabilia will be available to consumers through the Company's new e-commerce website www.artfestdirect.com. The new site will launch on March 8, 2010, a portion of the proceeds from the sale of Jen Welters sports memorabilia through Arfest's new e-commerce website will go directly to The Jen Welter Foundation, whose mission is to support other female athletes in the pursuit of their dreams and to help mentor young women.