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Company to Launch Its Artfest Direct E-Commerce Site on May 1, 2010 DALLAS, TX - (04/30/10) - Artfest International, Inc. (OTC.BB:ARTS - News) is pleased to announce that the Company has signed an exclusive agreement for the release of Limited Edition licensed commemorative sports coins through its subsidiary, Artfest Direct, Inc. The Limited Edition coins depict images of sports stars from teams in the NCAA, NBA, NFL, NHL and MLB. The coins will be minted in Silver, Gold, Platinum and Palladium. They are scheduled to include both current and past legends. In addition to the commemorative sports coins, the Company plans to release Limited Edition collector cards in both Silver and Gold. Artfest expects to have the product available in time for the official launch of the Artfest Direct website (www.artfestdirect.com) on May 1, 2010. To celebrate the launch of the Artfest Direct website, the Company will be hosting an event open to the general public this Saturday, May 1, 2010 from 1pm-10pm at its 52,000 square foot Artfest Expo Center in Dallas, Texas.
Based on the direct marketing performance of companies including Herbalife, Mary Kay, Avon, and Home Interiors, Inc., Artfest Direct anticipates its current membership of 1,000, acquired during beta-testing of its proprietary system, will increase to over 2,000 members by the end of the second quarter 2010. The Company expects that membership will eventually grow to 20,000 by the end of 2010. With estimated per-member revenues of $6,700 per year, Artfest projects annual revenues of approximately $60,000,000 to $80,000,000 million over the next 12 months. Members of the Artfest Direct sales team receive commissions from their individual sales as well as through each new member they enroll in the program. Artfest Direct distinguishes itself from other direct sales companies through its proprietary system's unprecedented ease-of-use but also the innovative and revolutionary compensation plan. This in turn breeds member loyalty, boosts member morale and overall marks a considerable advancement for the company in the sports and fine art direct sales business. "We are excited about the launch of Artfest Direct, where we can provide an opportunity for an average fan to earn income while watching and enjoying their favorite sports teams," stated Edward Vakser, President and CEO of Artfest International "This opportunity is going to generate a tremendous amount of sales for Artfest over the next 12 months." Artfest recently signed several contracts to purchase more high end art and collectables. Products such as the Picasso sculpture can be seen at: http://www.artfestinternational.com/index.php/news-releases/2-news-releases/146-pr2010-0430-picasso For more information on Saturday's event, please call (877) 278-6672. To become a member of the Artfest Direct sales team for free, please visit: www.artfestdirect.com. About Artfest International, Inc.:
Artfest International, Inc. brings together artists, investors, decorators, designers, private collectors and art galleries. Artfest International's corporate site is www.artfestinternational.com. Artfest's subsidiaries are Art Channel, Inc. (www.artchannel.tv), and Art Channel Galleries, Inc. (www.ArtChannelGalleries.com), offering the most exciting product and rewards program in the history of direct sales marketing. Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. ARTS does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law. Contact:
Investor Relations
Management Solutions International
1 407-389-5900
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