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Company Launches Videos and Infomercials Produced Specifically for Hispanic Community DALLAS, TX - (06/22/10) - Artfest International, Inc. (OTC.BB:ARTS - News) is pleased to announce that the Company has launched a marketing campaign designed specifically to target the Hispanic Market in the United States, which has become the fastest growing consumer market in the Country. The Company's wholly owned subsidiary, ArtChannel Inc, has produced videos and infomercials in Spanish to complement the signing of new soccer teams and individual players by its sister company Charity Sports Distributor, which will sell the teams and players fine art and sports memorabilia.
The new videos and a welcoming kit written in Spanish have been designed to help Artfest Direct diversify and increase its membership base through this new campaign. The company plans to have its whole back office enterprise suite fully translated by July 1st. The Artfest Direct videos and infomercials will be distributed through the Company's distribution agreement with Time Warner Cable and will be available for more viewing on Time Warner Cable "On Demand". According to an article in the Advertising & Marketing Review, "the U.S. Hispanic market is comprised of subcultures from over 20 countries in Central and South America, the Caribbean and Spain, with the majority (63%) of Mexican heritage." The article also states that "49% of U.S. Hispanics, who watch television during prime-time hours, watch Spanish language programming." "We've always enjoyed great sales from the Spanish community, so this new addition will help bridge the language gap, and help our members navigate easier in their back office," said Angie Tassan, CMO of Artfest International, Inc. "We are pleased to expand our marketing to an international level; we will be developing and launching Russia, China, India and the rest of the South Americas," stated Edward Vakser, CEO of Artfest International, Inc. About Artfest International, Inc. Artfest International, Inc. brings together artists, investors, decorators, designers, private collectors and art galleries. Artfest International's corporate site is www.artfestinternational.com. Artfest's subsidiaries are Art Channel, Inc. (www.artchannel.tv), and Artfest Direct, Inc. (www.Artfestdirect.com), offering the most exciting product and rewards program in the history of direct sales marketing. For more information about the upcoming event: Artfest Direct presents Brave Art Latino, click here to view the invitation. Safe Harbor Statement This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. ARTS does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law. Contact:
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