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DALLAS, TX - (07/22/10) - Artfest International, Inc. (OTC.BB:ARTS - News) is pleased to announce that the Company will be launching a marketing and branding campaign for its proprietary RFID chip set for the fine art and sports memorabilia industry. The Company's Starfest Verification System gives world renowned artists, athletes, and collectors the security and "peace of mind" that the fine art and sports memorabilia is not only authentic, but also quantifies available pieces that were produced and available in the market, hence mitigating possible fraud. Artfest International expects its Starfest Verification System to provide a new standard, especially for the $4 Billion global memorabilia industry.
Artfest International's Starfest Verification System keeps all players in the art and collectibles industry "honest." For example, if a consumer bought a limited edition collectible embedded with the Company's Starfest Verification System, then the consumer would be able to connect to a database that displays all the parameters associated with the particular collectible; where it was purchased, when it was purchased, for what amount it was purchased, what number of the limited edition series they purchased, etc. In addition, the technology offers artists or athletes the ability to see how many pieces or items that were produced and/or sold. The information available through the Starfest Verification System can be read either through an iPhone, PDA, and/or with Artfest's reader package. "Our proprietary technology will enable us to improve on the gold standard we have set in the past for how fine art and memorabilia are marked, tracked, and valued. Starfest Technology will enable Artfest International to expand the Verification system (SVS) and make it available to all genres of Intellectual Properties," stated Edward Vakser, CEO of Artfest International, Inc. Artfest International, Inc. Artfest International, Inc. brings together artists, investors, decorators, designers, private collectors and art galleries. Artfest International's corporate site is www.artfestinternational.com. Artfest's subsidiaries are Art Channel, Inc. (www.artchannel.tv), and Artfest Direct, Inc. (www.Artfestdirect.com), offering the most exciting product and rewards program in the history of direct sales marketing. Safe Harbor Statement This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. ARTS does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law. Contact:
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